Audience Growth: The Course

Are you looking to amplify your audience in 2024 and beyond?

Are you wanting to continuously bring potential ideal clients into world?

Yes?

Then you need Audience Growth: The Course 

As business owners the one thing we all really want is sales, right?

And what helps us to bring those all important sales in?

Having an audience full of ideal customers to sell to!

You know that you need to keep working on building your audience for your business, but because there aren’t any instant results you are rapidly getting bored of plugging away!

You don’t have time to do all the things, you want your audience to grow; like now!

I am about to drop a truth bomb, it doesn’t miraculously happen overnight, and there are no magic beans for this, however hard you may wish!

Does this sound familiar?

You would rather watch paint dry on a wall than spend hours on social media hoping that you find your ideal client and that they follow you back

Networking just doesn’t interest you, unless you are guaranteed that you will make a sale, or two, or three!

You are constantly being told to collaborate with other like minded businesses to help your audience grow, but where do you even start to look for those?

You see your peers having success with PR, but you find trawling journo requests on X frankly tedious and haven’t got a clue how to pitch!

You have a funnel, but you aren’t using it, it is gathering dust somewhere!

You know you need to be focusing on your messaging, but working it all out is on your to do list for another day

You have been told you need to optimise your online profiles, but you don’t know how, or what to say. 

It’s time to leave these action halting thoughts in 2023 and get working on your audience growth strategy for 2024!

Many business owners show so much resistance to growing their audience, but here is something to think about:

📌 The larger your audience, the more potential clients there could be in there for you. 

📌 It can help with your brand visibility, think about it this way… the more people are aware of your brand, the more likely they are to invest in you or your products or services

📌 It’s all about that elusive know, like and trust factor, engaging consistently with your audience will help you to show your expertise in your niche and show that you are the expert in your field making people want to follow and buy from you.

📌 A large audience can give you influence in your market, this allows you to show off your products and services and create valuable collaborations. 

📌 Customer or client feedback is so important to any business and the more people who are in your audience, the more chance you have of receiving feedback on your products and services, so you can constantly improve based on this

📌 More people in your audience will mean more eyes on your website, social media and emails resulting in more sales.

📌 It could open the doors for you for passive income in your business through affiliate marketing, selling someone else’s products or services 

📌 A loyal audience could be cheerleaders for you and your business meaning you’ll have a consistent flow of new clients coming your way

Looking at this, ask yourself is it time for you to start embracing growing your audience?

Now, you might be reading this thinking what does Lauren know about growing an audience?

Well, actually quite a lot!

✅ I have built a loyal audience without going live as part of my audience growth strategy

✅ From 2017- now, I have built a Facebook group to over 41,000 people

✅ I have appeared as guests on podcasts 

✅ One of my Instagram accounts has over 8,000 followers

✅ I have had PR features in The Daily Mail, BBC Radio, The Daily Mirror and industry specific publications

✅ I have multiple email lists containing over 12,000 subscribers

I’m Lauren and I started two subscription box businesses in September 2020 and grew them to 1000 subscribers within 12 months of launching and quickly built 2 multi 6 figure businesses. I did this by following the same process I’m going to teach on you on my course. 

I am what can only be described as a serial entrepreneur and run 5 businesses (and have built and sold many others), although as should be clear by now, I have a particular interest in subscriptions.

The Modules

If you are ready to embrace growing your audience this year, and for years to come then you need Audience Growth: The Course!

Here is a breakdown of what is included:

Module 1 – Laying the groundwork: Research, research, research

Who is your ideal client? Where do they hang out? What content are they loving and how can you replicate this?

Module 2 – How to use a funnel successfully?

hat is a funnel? And how do you use one effectively? Where to put it? How to maximise its success.

Module 3 -Grow your audience using social media

What do you need to have in place to grow an audience on social media? How best to use your social media ‘real estate’ and make it work for you 

Module 4 – Grow your audience on different social media platforms

A deep dive look at how to grow your audience across different apps, looking at Facebook, Instagram, Tiktok and Linkedin

Module 5 – How to grow your audience through networking and PR

Looking at in person networking events, collaborations and growing an audience ‘in real life’ not just online. Plus, how to grow your audience using PR, to build kudos and add people to your audience.

Module 6 – Implementation

How to actually do all of the above, make time for it and create the ripple effect.

And you also get BONUSES!

There’s quite a few of them too!

Breadcrumbing Mini Course worth £97

Learn how to effectively breadcrumb on social media and allow you ideal clients to follow the trail to your profiles with my breadcrumbing mini course. Breadcrumbing is an essential part of an audience growth strategy and this mini course will give you all the tools you need to breadcrumb effectively

Audience Growth Tracker worth £47

How do you know if your audience is growing? By tracking it! 

And this will help you to monitor your progress and see what is working for you on this handy spreadsheet, you’ll be able to see exactly what is working for you and what isn’t so you can focus your time on the areas of audience growth that work!

A bonus hot seat session with Lisa Johnson – priceless!

Lisa is a multi 7 figure entrepreneur who has built her audience to mammoth numbers, you’ll be able to ask her how she’s grown her audience and made recurring revenue through doing so!

If you are one of the first 20 people to sign up, you’ll get access to my Influencer Secret Sauce course worth £147 so you can learn how to use influencer marketing to grow your audience!

Sign up in the first 48 hours and I’ll send you a copy of the 2024 Perfect Planner Co Entrepreneur’s planner worth £32

And for those who choose to pay in full, there will be an additional bonus for you too!

You’ll get access to me 1:1 for a whole day through my hugely popular ‘WhatsApp Wednesday’ offer. We’ll have an ongoing dialogue via WhatsApp for a whole day, where you can ask me anything and between us we can work on your strategy, business and any stumbling blocks together. Value: £197

These bonuses combined with the course will help you to skyrocket your audience!

You can get Audience Growth: The Course for

You can pay in full and pay the discounted price of £497

Or Four monthly instalments of £137

Or Six monthly instalments of £97

*This is a beta price as it’s the first time I have run this course, when the next round starts it will be £997, so you could save yourself £500 paying in full!

FAQs about Audience Growth: The Course

FAQs about Audience Growth: The Course

When does the course start?

The course starts on 7th of February and will be delivered live on Zoom every Wednesday at 4pm, if you can’t make it live you can watch back in the members area at any time.

What if I can’t make the sessions live?

Don’t worry, sessions are recorded so you can catch up, you will also receive lifetime access

Will there be a Facebook group to support the course?

Yes, there will be and it will be open for 3 months from when the course starts so you can have support and share your progress

Will taking this course see instant results with growing my audience?

There are no magic beans unfortunately, it takes time to grow an audience, but the course will give you the tools and everything you need to start growing your audience strategically and effectively. As with everything in business, you get out of it what you put in.

How much time will I need to dedicate to grow my audience?

There’s no secret, the more time you can dedicate to growing and nurturing your audience the bigger and better the results will be. However, I will teach you a variety of tips and tricks to grow your audience without the overwhelm or extra hours in the day needed. 

Will you be running the course again?

This is the one and only time I will be running this course live, next time I run it, it’ll be the pre-recorded evergreen version, so don’t wait for next time!

You could spend 2024 putting off growing your audience because you think that that ironing pile in your kitchen corner looks more appealing, meaning that your audience stays stagnant with no growth

Or 

You could: 

✅ Be growing your audience effectively on social media so that you are reaching more of your ideal client

✅ Network online and in person so more people know what you do and this could then go onto opening up collaboration opportunities 

✅ Be featuring in PR so your ideal client can potentially see you and how you can help them, leaving them intrigued to find out more about about you 

✅ Have a funnel actively in use so that you can potentially bring more people into your mailing list

✅ Have your messaging nailed so you can start building that all important know, like and trust factor 

✅ Have your social media profiles optimised so you can drive your ideal client towards your lead magnet or Facebook group

What would you choose?

Audience building is for life, not just for a New Year's Resolution!